
SOCIAL PROOF #1
Dream outcome and ‘what’s in it for me’
“Stop doing X” | “No more Y” | “Pain Point”. Our solution does X, Y, Z (articulate main benefit you provide & explain how you do what you mentioned in the headline in a proprietary or unique way).
MAIN ACTION TO TAKE
REDUCE Friction and FUDs (FEAR, UNCERTAINTY, DOUBTS)
1,00,000 People Transformed
1000kg Lost
in Total
30,000 Repeat
Customers
Address the largest pain point that you solve and the “old way” while also tying in your unique benefit
Use this section to paint a vivid picture of the ideal prospects pain points and expose the flaws of the status quo to acknowledge you know what they are going through. Complement this with your unique value prop and differentiator.
MAIN ACTION TO TAKE
Social Proof Section (Stats, Testimonials, Case Studies, etc.)
MAIN ACTION TO TAKE

DREAM OUTCOME SUMMARY
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
MAIN ACTION TO TAKE
DREAM OUTCOME SUMMARY
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
MAIN ACTION TO TAKE


DREAM OUTCOME SUMMARY
Value prop and Big Benefit #1 (“WIIFM”)
Our solution does X, Y, Z (articulate main benefit you provide & explain how you do it in a proprietary or unique way).
MAIN ACTION TO TAKE
Social Proof Section (Stats, Testimonials, Case Studies, etc.)
MAIN ACTION TO TAKE
Benefit Driven headline - how you do it as well as what makes you different
Differentiator 1
Body text
Differentiator 2
Body text
Differentiator 3
Body text
Differentiator 4
Body text
Differentiator 5
Body text
Differentiator 6
Body text
MAIN ACTION TO TAKE
How it works? {Make the perceived likelihood of achieving success high and effortless}
Headline
Body text
Headline
Body text
Headline
Body text
MAIN ACTION TO TAKE
SOCIAL PROOF #2
Frequently Asked Questions
Question #1
Question #2
Question #3
Question #4
Question #5
Question #6
SOCIAL PROOF #1
Final recap - why should people take action today (create urgency)
Articulate the one final reason that people should get in touch and reach out to your company for your services or product. This is your last chance to grab their attention.
Value Prop #1
Value Prop #2
Value Prop #3
MAIN ACTION TO TAKE
REDUCE FUDS (FEAR, UNCERTAINTY, DOUBTS)
Image or video that helps reinforce core value proposition and articulate what it is you do



